Meet Your Instructors
Betsy Butterick - Coach & Communication Specialist
Meet Betsy Butterick, aka “The Coaches’ Coach”, a seasoned pro who utilizes the transformative power of communication to help build high-performing teams. As a former coach, Betsy understands that “chemistry” is more than a buzzword - it is the result of genuine connection, and at its core lies effective communication.
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In her role as "The Coaches' Coach," Betsy meets individuals where they are and supports their growth and evolution. As a Communication Specialist, she works collaboratively to enhance communication effectiveness and drive positive change at every level. Betsy has the exceptional ability to connect with diverse audiences, and as a facilitator and educator, she offers a professional, playful, and people-centric approach to learning and development.
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A life-long athlete, Betsy grew up playing all sports and was a competitive basketball player (and fairly awful golfer) at the collegiate level. She now spends her time with her family, hiking, biking, practicing yoga, chasing sunsets, and in constant pursuit of the perfect breakfast burrito.
Anna Swisher, PhD, CSCS, USAW-2
Dr. Swisher currently serves as the Director of Coach Development and Sport Science at USA Weightlifting. Having worked as a professor, strength and conditioning coach, track and field coach, research laboratory manager, personal trainer, and sport science consultant, she has spent the last decade creating and leading education courses and certifications for thousands of coaches around the globe. She is passionate about helping coaches consider how to coach, not just what to coach.
Anna’s combination of practical experience as a coach, coach developer, and professor enables her to see the larger importance of scientific concepts, clearly communicate relevant information to coaches, and help maximize athlete performance. Anna earned her BA from Williams College in 2005 and her MA and PhD (Sport Physiology and Performance) from ETSU in 2009 and 2016. She resides in the mountains of TN with her husband, daughters, and bees.
