"Kids These Days" Book PRE-SALE!

If you've ever caught yourself saying "Kids these days..." this book is for you.

In Kids These Days: Effective Strategies for Coaching Gen Z and Beyond, communication specialist Betsy Butterick shows coaches how to bridge the generational gap while maintaining high standards. With clarity, humor, and empathy, she reveals what sets today's athletes apart and how to adapt your coaching to connect, motivate, and lead more effectively.

Drawing on years of work across sports and organizations, Betsy explores the cultural and technological forces shaping Gen Z and Gen Alpha. Each chapter closes with a "Practice Plan" so you can immediately put new insights into action.

Within the 278 pages of this book, you'll find:

+ Actionable tools to implement right away through end-of-chapter "Practice Plans."

+ Proven strategies drawn from years of hands-on coaching and supported by research across various fields.

+ Practical methods to communicate clearly and foster connection while retaining your authentic voice.

• Relevant solutions to real challenges like short attention spans, social media influence, and fear of failure.

+ Sustainable approaches to expedite athlete development, while making coaching healthier, more sustainable, and a whole lot more enjoyable.

+ Additional resources for communication best practices to strengthen the quality of the coach-athlete relationship. 

This book gives you the tools to coach today's athletes with tomorrow in mind, transforming the challenge of "kids these days" into a distinct competitive advantage.

Note: for orders of 10+ please email [email protected]

for discounted pricing

Pre-Order Your Copy Here!
Book cover with order now text

Who Is This Book For?

  • Coaches at every level
  • Athletic Directors and administrators
  • Team leaders and mentors
  • Educators and support staff
  • Parents of current athletes
  • Anyone working closely with today's athletes
Pre-Order YOUR copy!

What You’ll Gain:

  • Clarity on the forces shaping the values, behaviors, and expectations of today's athletes
  • Proven strategies for effective communication that accelerates learning and development
  • Tools for building trust, accountability, and buy-in with today’s athletes
  • Insight into bridging generational gaps with empathy and intention
  • Frameworks for adjusting leadership styles without compromising standards
 

A Must-Read for Coaches, Administrators, Parents, and Mentors

If you’ve ever found yourself frustrated or confused by “kids these days,” this book provides the tools to communicate and connect with the modern athlete.

ORDER YOUR COPY TODAY!