"Kids These Days" Book
Introducing...Â
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"Kids These Days":Â Effective Strategies for Coaching Gen Z and Beyond
By Betsy Butterick
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Inside the Book:
Drawing from years of hands-on coaching and consulting experience, Betsy delivers an insightful, practical guide to what makes today's athletes tick—and why traditional leadership often falls flat. With real-world examples and actionable tools, each chapter offers:
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A deeper understanding of today's athletes
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Real talk on communication, mental health, expectations, motivation, and more
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Tools and techniques for enhancing communication, connection, and collaboration
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Best practices for creating greater ease, enjoyment, and efficiency
Pre-order your copy below!
A Must-Read for Coaches, Leaders, and Mentors
If you’ve ever found yourself frustrated or confused by “kids these days,” this book unpacks the generational tension many coaches, bosses, and leaders experience when working with individuals born during or after 1997 - Gen Z and Gen Alpha.
Who This Book Is For?
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Coaches at every level
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Athletic Directors and administrators
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Team leaders and mentors
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Educators and support staff
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Parents of current athletes
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Anyone working closely with today's athletes
What You’ll Gain:
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Clarity on the forces shaping the values, behaviors, and expectations of today's athletes
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Proven strategies for effective communication that accelerates learning and development
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Tools for building trust, motivation, and buy-in with today’s athletes
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Insight into bridging generational gaps with empathy and intention
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Frameworks for adjusting leadership styles without compromising standards
Why This Book Matters...
Drawing from years of coaching experience and consulting across teams and organizations, Betsy dives into the social, cultural, and technological forces that shaped this generation, offering real talk on issues like communication styles, mental health, work ethic, and motivation. Each chapter offers actionable strategies to better communicate and connect with today’s athletes for individual and team success. This book gives you the tools to coach today’s generation with tomorrow in mind, turning the challenge of kids these days into a distinct competitive advantage.
Choose the format that works best for you or get both in the bundle!
"Kids These Days" Effective Strategies for Coaching Gen Z and Beyond
If you’ve ever said the phrase, “Kids these days…” this book is for you. This offer is for a personal paperback copy of Kids These Days: Effective Strategies for Coaching Gen Z and Beyond. My hope is that this book will be a coaching companion as you highlight, annotate and bookmark those techniques and tools that best serve you in better connecting with today's athletes.
$29.99 USD
Digital Download - "Kids These Days" Effective Strategies for Coaching Gen Z and Beyond
This digital download version of Kids These Days: Effective Strategies for Coaching Gen Z and Beyond provides a timely, practical guide for coaches navigating the complexities of coaching today's athletes in an easily accessible, always on hand, format. (Same content as the paperback without pages for personal notes.)
$9.99 USD
Book & Digital Download - "Kids These Days" Effective Strategies for Coaching Gen Z and Beyond
"Kids These Days": Effective Strategies for Coaching Gen Z and Beyond is your competitive advantage for coaching today’s athletes. Having both the paperback and digital version is also a beneficial The digital version can be a handy reference on the road and the hard copy is perfect for making notes and highlighting specific tools and solutions.
